In today’s digital landscape, businesses face significant challenges in tracking user behaviour and measuring campaign performance. Website traffic undergoes substantial reduction through various privacy measures.
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
The Privacy Challenge
The chart clearly illustrates the data loss journey many websites experience:
- Initial traffic starts at 100%
- GDPR / consent requirements typically reduce this to 80%
- Ad blockers further diminish trackable traffic to 64%
- Privacy features in browsers like Apple ITP, Firefox, and Brave cut reduce this to 45% and below
This erosion creates several notable consequences:
- Unreliable KPI in analytics tools
- Difficulties attributing ROI accurately
- Declining retargeting reach
- Limitations in data-driven marketing
Server-Side Tracking Impact
As a certified Addingwell partner, we can now offer a solution that recovers tracking levels up to the typical 80% consent stage – a marked improvement in the current landscape once ad blockers and privacy features have had an impact.
Server-side tagging through Addingwell provides several key benefits:
- Enhanced Data Collection: Recover lost tracking data and improve measurement accuracy
- Simplified API Integration: Implement conversion API tracking from platforms like Meta and LinkedIn
- Managed Infrastructure: Focus on your business while the technical aspects are handled
- First-Party Data Management: Own and control your data in a privacy-compliant way
- Comprehensive Monitoring: Track tag health and cookie performance
- Improved Website Performance: Deliver better user experiences while collecting more accurate data
Why This Matters for Your Business
With proper server-side implementation, you can track a more accurate ROI for your campaigns, and make better-informed marketing decisions.
As a certified Addingwell partner, DATA HIT can fully support your implementation, ensuring a smooth transition to server-side tracking that balances privacy compliance with business intelligence needs.
Interested in seeing how server-side tagging could transform your data collection strategy? Contact us for more information or to schedule a demonstration of the Addingwell platform.
FAQ
Q: What exactly is server-side tagging?
A: Unlike traditional client-side tagging (which runs in users’ browsers), server-side tagging processes data collection on a server you control. This approach is less vulnerable to ad blockers and browser privacy restrictions.
Q: How difficult is implementation?
A: As a certified partner, DATA HIT handles the implementation process, making it straightforward for your team. Addingwell’s platform simplifies what would otherwise be a complex technical transition.
Q: Is server-side tagging compliant with privacy regulations?
A: Yes. Server-side tagging still respects user consent choices. The difference is in how data is processed after consent is given, ensuring more accurate measurement without compromising compliance.
Q: How much lost data can we recover?
A: Server-side tagging can help recover tracking up to the 80% consent stage – a marked improvement in the current landscape once ad blockers and privacy features have had an impact.
Q: Will this improve our website performance?
A: Yes. Server-side tagging reduces the number of scripts loading in your users’ browsers, leading to faster page loads and better user experience.
