# DATA HIT

> DATA HIT is a freelance analytics and tracking implementation consultancy founded in 2024 by Matthew Redford. Based in Leeds, UK, DATA HIT provides Google Analytics 4, Google Tag Manager (web and server-side), consent management, conversion rate optimisation, and data connectivity services to small and medium-sized businesses. Matthew has over 15 years of experience across agency and client-side roles and is a certified Addingwell, Stape, and TAGGRS partner.

DATA HIT offers hands-on technical implementation rather than strategy-only consulting. Services cover the full lifecycle from initial roadmapping through to implementation, reporting, and ongoing support. All work is delivered directly by Matthew Redford, with no agency overheads or account management layers.

Key areas of expertise include: server-side Google Tag Manager deployments (via Addingwell, Stape, and TAGGRS), GA4 audits and implementations, consent mode configuration, cookie consent platform integration (CookieYes, Cookiebot, OneTrust, Iubenda), PII redaction in tracking pipelines, ecommerce tracking, conversion API integrations (Meta, Google Ads), and custom Looker Studio reporting.

DATA HIT works with clients across multiple sectors. Previous and current clients include DFDS, NHS, Corinthia Hotels, and Fortnum & Mason.

## Services

- [Consultancy](https://datahit.co/#services): Roadmapping sessions to understand business and project requirements, creating tailored plans to meet goals
- [Implementation](https://datahit.co/#services): Full-stack analytics implementation and tag management across web and app, documented and privacy-compliant
- [Data Connectivity & Automation](https://datahit.co/#services): Automated data pipelines connecting analytics platforms, marketing tools, and business systems
- [Insight & Reporting](https://datahit.co/#services): Tailored reports, dashboards, and custom data visualisations
- [Analytics Support for Agencies](https://datahit.co/analytics-support-agencies): White-label analytics support for digital agencies

## Platforms

- [Google Analytics 4](https://datahit.co/platforms/google-analytics-4): GA4 implementation, auditing, migration, and configuration
- [Server-Side Google Tag Manager](https://datahit.co/platforms/server-side-google-tag-manager): Server-side GTM deployment via Addingwell, Stape, and TAGGRS for improved data collection and site performance
- [Google Tag Manager (Web)](https://datahit.co/platforms/google-tag-manager): Client-side GTM implementation and management
- [Consent Mode](https://datahit.co/platforms/consent-mode): Google Consent Mode v2 configuration and implementation
- [CookieYes](https://datahit.co/platforms/cookieyes): CookieYes consent management platform integration
- [Cookiebot](https://datahit.co/platforms/cookiebot): Cookiebot consent management platform integration
- [OneTrust](https://datahit.co/platforms/onetrust): OneTrust privacy and consent management integration
- [Iubenda](https://datahit.co/platforms/iubenda): Iubenda consent and privacy solution integration
- [Amplitude](https://datahit.co/platforms/amplitude): Amplitude product analytics implementation
- [Piwik PRO](https://datahit.co/platforms/piwik-pro): Piwik PRO analytics implementation
- [Plausible](https://datahit.co/platforms/plausible): Plausible privacy-focused analytics implementation
- [Segment](https://datahit.co/platforms/segment): Segment customer data platform integration
- [Zapier](https://datahit.co/platforms/zapier): Zapier workflow automation and data connectivity

## Blog

- [Introducing the Seasonal Spiral tool](https://datahit.co/blog/seasonal-spiral-tool): Free browser-based visualisation tool for GA4 and Search Console data, plotting daily metrics as a spiral to reveal weekly patterns and year-over-year trends
- [Introducing the Timing Grid tool](https://datahit.co/blog/timing-grid-tool): Free browser-based tool visualising GA4 traffic as an hour-of-day by day-of-week heatmap
- [TAGGRS partnership for EU server-side tracking](https://datahit.co/blog/taggrs-partnership-eu-server-side-tracking): DATA HIT joins the TAGGRS partner programme for server-side tagging hosted on EU infrastructure
- [Good Business Charter accreditation](https://datahit.co/blog/good-business-charter-accredited): DATA HIT awarded Good Business Charter accreditation against all 10 responsible business requirements
- [Server-side tracking with Stape](https://datahit.co/blog/stape-partner-server-side-tracking): DATA HIT joins the Stape partner programme for server-side tracking
- [Deploying server-side GTM with Addingwell](https://datahit.co/blog/addingwell-certified-partner): Certified Addingwell partnership and server-side tagging benefits
- [How to track Salesforce milestones in GA4](https://datahit.co/blog/how-to-track-salesforce-milestones-in-google-analytics-4): Connecting Salesforce CRM data to Google Analytics 4 via Data Import

## Contact

- [Contact page](https://datahit.co/contact): Get in touch to discuss project requirements
- [Schedule a call](https://calendar.app.google/1yoAaaF7ziXucfHU6): Book a call directly via Google Calendar
- [Email](mailto:hello@datahit.co): hello@datahit.co
- [LinkedIn](https://www.linkedin.com/in/matthewredford/): Matthew Redford's LinkedIn profile