Amplitude helps you understand how users interact with your website or product. With powerful behavioural analytics, funnel analysis, and retention insights, you can identify what drives engagement and where users drop off — then take action to improve.
DATA HIT implements Amplitude to give your team clear, actionable insights into user behaviour without the guesswork.
Traditional analytics tools tell you how many people visited and where they came from. But they don't show you what users actually do, where they get stuck, or what separates those who convert from those who leave.
Without behavioural insights, product and marketing decisions rely on assumptions. Features get built without knowing if they'll be used. Conversion funnels leak without anyone understanding why.
Amplitude goes beyond pageviews and sessions. It tracks the actions users take, visualises their journeys, and surfaces the insights you need to improve conversion, engagement, and retention.
With proper implementation, Amplitude becomes the foundation for data-driven decisions — helping you understand not just what happened, but why.
See how users move through your site or product, from first visit to conversion and beyond. Identify the paths that lead to success and the friction points that cause drop-off.
Analyse funnels to see exactly where users abandon. Compare converting users with those who don't to understand what makes the difference.
Identify the behaviours that correlate with users who come back. Build experiences that encourage those behaviours and reduce churn.
With clear visualisations and AI-powered insights, your team can answer questions quickly without waiting for analyst support or wrestling with complex queries.
GA4 focuses on acquisition and marketing attribution. Amplitude focuses on behavioural analytics — understanding what users do and why. Many businesses use both: GA4 for traffic and campaigns, Amplitude for user behaviour and retention.
No. While Amplitude is popular with product teams, it works equally well for websites, ecommerce, and any digital experience where understanding user behaviour matters.
Implementation includes setting up your Amplitude property, defining your event taxonomy, configuring tracking, and building initial dashboards. Timelines vary based on complexity, typically 2-4 weeks.
Stop guessing what works. Book a discovery call to discuss how Amplitude can give your team the behavioural insights they need.
With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.
Get direct access to the services and skills you require for your project to maximise the value of your investment.
I can integrate with any existing communication platform.
I will provide transparent communication for every step of the journey.
My project recommendations aren't tied to a specific set of platforms or ecosystems.
Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
A recent Data Import product update in Google Analytics 4 has significantly simplified the process of connecting it to Salesforce.
