Analytics Blog
The DATA HIT List
Your regular dose of analytics, digital performance, and technical marketing content.
The best free GA4 tools in 2026
Six free tools that do more with GA4: building dashboards, moving data, debugging tags and spotting patterns, with what each is best for and its limits.
Read postThe best free GA4 tools in 2026
Six free tools that do more with GA4: building dashboards, moving data, debugging tags and spotting patterns, with what each is best for and its limits.
The Google Data Manager API, explained for conversion tracking
A clear guide to the Google Data Manager API: what it is, how it sends conversion events to GA4 and Google Ads, and why it replaces older tracking methods.
Tracking ChatGPT ads with the OpenAI pixel and Conversions API
OpenAI's ChatGPT ads come with two tracking options: a JavaScript pixel and a server-side Conversions API. Here's how to implement both, and why hybrid wins.
Claude Cowork's Live Artifacts: A Real Alternative to Data Studio for GA4?
Claude Cowork live artifacts refresh from connected data whenever you open them. How to build a GA4 dashboard on Stape's MCP server, and where Data Studio wins.
DATA HIT is now a TAGGRS partner: server-side tracking on EU infrastructure
DATA HIT is now a TAGGRS partner. Server-side tracking on EU infrastructure, with proper data sovereignty and GDPR alignment built in.
Introducing the Timing Grid tool (GA4)
Identify peak traffic windows and high-engagement slots in your GA4 data with an interactive day-of-week and hour-of-day heatmap.
Introducing the Seasonal Spiral tool (GA4 + Search Console)
Spot weekly patterns and seasonal trends in your GA4 and Search Console data with the Seasonal Spiral, a chart that plots each year as one revolution.
DATA HIT is now Good Business Charter accredited
DATA HIT has been awarded Good Business Charter accreditation, meeting all 10 of the charter's requirements for responsible business practice.
Server-side tracking with Stape: DATA HIT joins the partner programme
DATA HIT is a Stape partner. Server-side tracking through Stape gives clients more accurate data collection, stronger attribution and better campaign results.
Deploying server-side Google Tag Manager with Addingwell
DATA HIT is a certified Addingwell partner. How consent, ad blockers and browser privacy erode tracking data, and how server-side tagging with Addingwell recovers it.
How to track Salesforce milestones in Google Analytics 4
How to send Salesforce lead and opportunity updates into GA4 as events using Data Import: hidden form fields, Salesforce custom fields, and the connection steps.