Deploying server-side Google Tag Manager with Addingwell
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
In today’s digital landscape, businesses face significant challenges in tracking user behaviour and measuring campaign performance. Website traffic undergoes substantial reduction through various privacy measures.
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
The Privacy Challenge
The chart clearly illustrates the data loss journey many websites experience:
- Initial traffic starts at 100%
- GDPR / consent requirements typically reduce this to 80%
- Ad blockers further diminish trackable traffic to 64%
- Privacy features in browsers like Apple ITP, Firefox, and Brave cut reduce this to 45% and below
This erosion creates several notable consequences:
- Unreliable KPI in analytics tools
- Difficulties attributing ROI accurately
- Declining retargeting reach
- Limitations in data-driven marketing
Server-Side Tracking Impact
As a certified Addingwell partner, we can now offer a solution that recovers tracking levels up to the typical 80% consent stage – a marked improvement in the current landscape once ad blockers and privacy features have had an impact.
Server-side tagging through Addingwell provides several key benefits:
- Enhanced Data Collection: Recover lost tracking data and improve measurement accuracy
- Simplified API Integration: Implement conversion API tracking from platforms like Meta and LinkedIn
- Managed Infrastructure: Focus on your business while the technical aspects are handled
- First-Party Data Management: Own and control your data in a privacy-compliant way
- Comprehensive Monitoring: Track tag health and cookie performance
- Improved Website Performance: Deliver better user experiences while collecting more accurate data
Why This Matters for Your Business
With proper server-side implementation, you can track a more accurate ROI for your campaigns, and make better-informed marketing decisions.
As a certified Addingwell partner, DATA HIT can fully support your implementation, ensuring a smooth transition to server-side tracking that balances privacy compliance with business intelligence needs.
Interested in seeing how server-side tagging could transform your data collection strategy? Contact us for more information or to schedule a demonstration of the Addingwell platform.
FAQ
Q: What exactly is server-side tagging?
A: Unlike traditional client-side tagging (which runs in users’ browsers), server-side tagging processes data collection on a server you control. This approach is less vulnerable to ad blockers and browser privacy restrictions.
Q: How difficult is implementation?
A: As a certified partner, DATA HIT handles the implementation process, making it straightforward for your team. Addingwell’s platform simplifies what would otherwise be a complex technical transition.
Q: Is server-side tagging compliant with privacy regulations?
A: Yes. Server-side tagging still respects user consent choices. The difference is in how data is processed after consent is given, ensuring more accurate measurement without compromising compliance.
Q: How much lost data can we recover?
A: Server-side tagging can help recover tracking up to the 80% consent stage – a marked improvement in the current landscape once ad blockers and privacy features have had an impact.
Q: Will this improve our website performance?
A: Yes. Server-side tagging reduces the number of scripts loading in your users’ browsers, leading to faster page loads and better user experience.
