Freelance Analytics Consultant

Navigate data. Drive growth.

I'll help you optimise your analytics and boost conversions.

Available now for one-off and ongoing projects.

Learn More
Clients I have worked with

Overwhelmed by Analytics? Let's Simplify

I can help you navigate the complexities of data tracking, analysis, and reporting. Together, we'll transform your analytics into clear, actionable insights that drive your business forward.

Optimise Your Existing Tracking Setup

I'll pinpoint areas for improvement and uncover new opportunities.

Improve Your Tracking Accuracy

I'll ensure your data-driven decisions are built on a solid foundation.

Implement New Data Sources

I'll help you gain a comprehensive understanding of your business performance.

Automate Data Flows and Processes

I'll help you free up your time and resources.

Devise and Implement an Effective CRO strategy

I'll help boost your website performance and conversions.

Build Insightful Reports and Dashboards

I'll help you visualise key metrics and trends.

Collaborate on Bespoke Data Projects

I'm here to help with your specific requirements.

My Services

Effective data strategies tailored to your business

Consultancy

I'll provide straightforward advice and support from the offset. Our roadmapping sessions are an effective way of understanding your business and project requirements, with the purpose of creating a tailored plan to meet your goals.

Implementation

Expert analytics implementation and tag management across web and app to track all key interactions and data points. Any implementation will be well documented, adhere to local privacy / cookie laws, be scalable, and aim to become a single source of truth for your reporting needs. In addition, you will maintain full ownership of your data.

CRO

Conversion Rate Optimisation allows you to refine key aspects of your website, aiming to improve performance and gain a better understanding of user behaviour. I'll collaborate with you to create a data-driven optimisation roadmap, then design, build and analyse each experiment.

Insight & Reporting

I'll help you collect actionable insights from your web analytics tools with the creation of tailored reports and dashboards. I can also consult on and create advanced custom visualizations based on your requirements and dataset.

Project process

01.

Onboarding

Understanding business / project requirements.

02.

Roadmapping

Create a clear strategy and roadmap for success.

03.

Implementation

Deliver the roadmap with full-stack implementation and testing.

04.

Ongoing support

Support at every step of your digital journey.

Why choose Data Hit?

15+ Year Experience

With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.

No Costly Agency Overheads

Get direct access to the services and skills you require for your project to maximise the value of your investment.

Integrated Communication

I can integrate with any existing communication platform.

Open & Honest Approach

I will provide transparent communication for every step of the journey.

Platform agnostic

My project recommendations aren't tied to a specific set of platforms or ecosystems.

Client Portal Access

Gain entry to your dedicated and secure client portal, providing easy access to essential project information and documents.

About Me

DATA HIT was established with the aim of providing an effective data and optimisation resource to small to medium sized businesses.

Background

My name is Matthew Redford and I founded DATA HIT in 2024. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

I look forward to working with you this year and beyond.

" Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation. "

Trent Y
CTO

Platform expertise

I have a high level of expertise to integrate any of the following platforms within your roadmap. These lists aren't exhaustive; feel free to contact me to discuss your project requirements in more detail.

Analytics

  • Amplitude
  • Google Analytics 4
  • Piwik PRO

Tracking & Connectivity

  • Google Cloud Platform
  • Google Tag Manager
  • Segment
  • Zapier

Insight & Reporting

  • BigQuery
  • CrazyEgg
  • FullStory
  • Hotjar
  • Looker Studio
  • Mouseflow

CRO

  • AB Tasty
  • Optimizely
  • Unbounce
  • VWO

Cookie Consent & Privacy

  • Consent Mode
  • Cookiebot
  • CookieYes
  • Iubenda
  • OneTrust

Marketing Stack

  • Google Ads
  • Meta Ads
  • Google Search Console
  • TikTok

Contact

Please use the form below to contact me. I will never spam you, or sell your email to third parties. All fields are required.