Server-Side Google Tag Manager Implementation - Recover Lost Tracking Data and Improve Marketing ROI
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About Us

Our Expertise

DATA HIT was established with the aim of providing an effective data and optimisation resource to small to medium sized businesses.

Matthew Redford DATA HIT
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Years Experience

My name is Matthew Redford and I founded DATA HIT in 2024. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

Google Analytics CertifiedAddingwell Certified PartnerAddingwell Certified Partner
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Services

Effective data strategies tailored to your business

01

Consultancy

I'll provide straightforward advice and support from the offset. Our roadmapping sessions are an effective way of understanding your business and project requirements, with the purpose of creating a tailored plan to meet your goals.

02

Implementation

Expert analytics implementation and tag management across web and app to track all key interactions and data points. Any implementation will be well documented, adhere to local privacy / cookie laws, be scalable, and aim to become a single source of truth for your reporting needs. In addition, you will maintain full ownership of your data.

03

Data Connectivity & Automation

I can build automated data pipelines that connect your analytics platforms, marketing tools, and business systems, eliminating manual exports and repetitive reporting tasks.

04

Insight & Reporting

I'll help you collect actionable insights from your web analytics tools with the creation of tailored reports and dashboards. I can also consult on and create advanced custom visualizations based on your requirements and dataset.

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Working Process

Project Process

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01

Onboarding / Roadmapping

Understanding business and project requirements.

Create a clear strategy and roadmap for success.
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02

Implementation

Deliver the roadmap with full-stack implementation and testing.
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Ongoing Support

Support at every step of your digital journey.
Benefit

Why Choose DATA HIT

15+ Year Experience

With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.

No Costly Agency Overheads

Get direct access to the services and skills you require for your project to maximise the value of your investment.

Integrated Communication

I can integrate with any existing communication platform.

Open & Honest Approach

I will provide transparent communication for every step of the journey.

Platform Agnostic

My project recommendations aren't tied to a specific set of platforms or ecosystems.

Platforms

Platform Expertise

I can integrate any of the following platforms into your roadmap. This list isn't exhaustive; contact me to discuss your specific requirements.

Analytics
Amplitude
Google Analytics 4
Piwik PRO
Plausible
Tracking & Connectivity
Google Tag Manager (Server)
Google Tag Manager (Web)
Segment
Zapier
Insight & Reporting
BigQuery
CrazyEgg
FullStory
Hotjar
Looker Studio
Microsoft Clarity
Mouseflow
CRO
AB Tasty
Optimizely
Unbounce
VWO
Cookie Consent & Privacy
Consent Mode
CookieYes
Cookiebot
Iubenda
OneTrust
Marketing Stack
AWIN
Google Ads
Google Search Console
Meta Ads
TikTok
Consultancy
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Implementation
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Data Connectivity & Automation
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CRO
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Insights & Reporting
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Consultancy
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Implementation
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Data Connectivity & Automation
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CRO
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Insights & Reporting
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Consultancy
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Implementation
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Data Connectivity & Automation
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CRO
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Insights & Reporting
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Testimonials

Feedback

Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.

Trent Y
CTO
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Blog

Recent Posts

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Google Tag Manager
Date
February 24, 2026
Server-side tracking with Stape: DATA HIT joins the partner programme

DATA HIT has partnered with Stape, a leading server-side tracking platform, to deliver more accurate data collection, stronger attribution, and improved campaign performance for clients.

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Google Tag Manager
Date
May 20, 2025
Deploying server-side Google Tag Manager with Addingwell

DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.

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Date
December 27, 2024
How to track Salesforce milestones in Google Analytics 4

A recent Data Import product update in Google Analytics 4 has significantly simplified the process of connecting it to Salesforce.

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