I'll provide straightforward advice and support from the offset. Our roadmapping sessions are an effective way of understanding your business and project requirements, with the purpose of creating a tailored plan to meet your goals.
Freelance Analytics & Tracking Implementation Consultant
Navigate Data. Drive Growth.
I'll help you optimise your analytics and boost conversions.
Available now for one-off and ongoing projects.
Tracking auditReviewed by Matthew Redford
Example- Consent Mode v2 signals not reaching Google tagsFoundFixed
- Purchase event firing twice on page refreshFoundFixed
- Sessions breaking across the checkout domainFoundFixed
- Meta pixel and Conversions API not deduplicatedFoundFixed
- Legacy tags left in the GTM containerFoundFixed
- No dataLayer documentationFoundFixed
6 / 6 resolved
Clients I have worked with
About Us
Our Expertise
DATA HIT was established with the aim of providing an effective data and optimisation resource to small to medium sized businesses.
15+ Years
Experience
My name is Matthew Redford and I founded DATA HIT in 2024. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.
Partners & certifications
Services
Effective data strategies tailored to your business
01
Consultancy
02
Implementation
Expert analytics implementation and tag management across web and app to track all key interactions and data points. Any implementation will be well documented, adhere to local privacy / cookie laws, be scalable, and aim to become a single source of truth for your reporting needs. In addition, you will maintain full ownership of your data.
03
Data Connectivity & Automation
I can build automated data pipelines that connect your analytics platforms, marketing tools, and business systems, eliminating manual exports and repetitive reporting tasks.
04
Insight & Reporting
I'll help you collect actionable insights from your web analytics tools with the creation of tailored reports and dashboards. I can also consult on and create advanced custom visualizations based on your requirements and dataset.
Working Process
Project Process
Onboarding / Roadmapping
Understanding business and project requirements.
Create a clear strategy and roadmap for success.
Implementation
Deliver the roadmap with full-stack implementation and testing.
Ongoing Support
Support at every step of your digital journey.
Benefit
Why Choose DATA HIT
15+ Year Experience
With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.
No Costly Agency Overheads
Get direct access to the services and skills you require for your project to maximise the value of your investment.
Integrated Communication
I can integrate with any existing communication platform.
Open & Honest Approach
I will provide transparent communication for every step of the journey.
Platform Agnostic
My project recommendations aren't tied to a specific set of platforms or ecosystems.
Tools Pro Included
Every project includes three months of DATA HIT Tools Pro, with daily GA4 Tracking Health checks, weekly search monitoring and AI answer tracking.
Platforms
Platform Expertise
I can integrate any of the following platforms into your roadmap. This list isn't exhaustive; contact me to discuss your specific requirements.
Tracking & Connectivity
04Cookie Consent & Privacy
05Insight & Reporting
07- BigQuery
- CrazyEgg
- Data Studio
- FullStory
- Hotjar
- Microsoft Clarity
- Mouseflow
CRO
04- AB Tasty
- Optimizely
- Unbounce
- VWO
Marketing Stack
05- AWIN
- Google Ads
- Google Search Console
- Meta Ads
- TikTok
For agencies
Analytics Support for Agencies
Flexible Freelance Analytics Resource for Your Agency and Client Base
- Project-Based Support
- Ongoing Retainer
- White-Label Delivery
- Overflow and Specialist Cover
Testimonials
Feedback
★★★★★
“Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.”
★★★★★
“Matt recently completed a server-side tagging config for me. He was responsive, quick and the implementation was seamless. He's a pleasure to work with, deeply knowledgeable and gets things done when he says he's going to. More than happy to recommend his services.”
Blog
Recent Posts
The Google Data Manager API, explained for conversion tracking
A clear guide to the Google Data Manager API: what it is, how it sends conversion events to GA4 and Google Ads, and why it replaces older tracking methods.
Tracking ChatGPT ads with the OpenAI pixel and Conversions API
OpenAI's ChatGPT ads come with two tracking options: a JavaScript pixel and a server-side Conversions API. Here's how to implement both, and why hybrid wins.
Claude Cowork's Live Artifacts: A Real Alternative to Data Studio for GA4?
Claude Cowork live artifacts refresh from connected data whenever you open them. How to build a GA4 dashboard on Stape's MCP server, and where Data Studio wins.