Freelance Analytics & Tracking Implementation Consultant

Clients I have worked with

About Us

Our Expertise

DATA HIT was established with the aim of providing an effective data and optimisation resource to small to medium sized businesses.

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Years Experience

My name is Matthew Redford and I founded DATA HIT in 2024. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

Services

Effective data strategies tailored to your business

Consultancy

I'll provide straightforward advice and support from the offset. Our roadmapping sessions are an effective way of understanding your business and project requirements, with the purpose of creating a tailored plan to meet your goals.

Implementation

Expert analytics implementation and tag management across web and app to track all key interactions and data points. Any implementation will be well documented, adhere to local privacy / cookie laws, be scalable, and aim to become a single source of truth for your reporting needs. In addition, you will maintain full ownership of your data.

Data Connectivity & Automation

I can build automated data pipelines that connect your analytics platforms, marketing tools, and business systems, eliminating manual exports and repetitive reporting tasks.

Insight & Reporting

I'll help you collect actionable insights from your web analytics tools with the creation of tailored reports and dashboards. I can also consult on and create advanced custom visualizations based on your requirements and dataset.

Working Process

Project Process

Onboarding / Roadmapping

Understanding business and project requirements.

Create a clear strategy and roadmap for success.

Implementation

Deliver the roadmap with full-stack implementation and testing.

Ongoing Support

Support at every step of your digital journey.

Benefit

Why Choose DATA HIT

15+ Year Experience

With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.

No Costly Agency Overheads

Get direct access to the services and skills you require for your project to maximise the value of your investment.

Integrated Communication

I can integrate with any existing communication platform.

Open & Honest Approach

I will provide transparent communication for every step of the journey.

Platform Agnostic

My project recommendations aren't tied to a specific set of platforms or ecosystems.

Platforms

Platform Expertise

I can integrate any of the following platforms into your roadmap. This list isn't exhaustive; contact me to discuss your specific requirements.

Analytics

Tracking & Connectivity

Google Tag Manager (Server)

Google Tag Manager (Web)

Segment

Zapier

Insight & Reporting

BigQuery

CrazyEgg

Data Studio

FullStory

Hotjar

Microsoft Clarity

Mouseflow

CRO

AB Tasty

Optimizely

Unbounce

VWO

Cookie Consent & Privacy

Marketing Stack

AWIN

Google Ads

Google Search Console

Meta Ads

TikTok

Consultancy

Implementation

Data Connectivity & Automation

CRO

Insights & Reporting

Consultancy

Implementation

Data Connectivity & Automation

CRO

Insights & Reporting

Consultancy

Implementation

Data Connectivity & Automation

CRO

Insights & Reporting

Testimonials

Feedback

Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.

Trent Y

CTO

Blog

Navigate Data.Drive Growth.

Our Expertise

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Effective data strategies tailored to your business

Consultancy

Implementation

Data Connectivity & Automation

Insight & Reporting

Project Process

Onboarding / Roadmapping

Implementation

Ongoing Support

Why Choose DATA HIT

Platform Expertise

Analytics

Tracking & Connectivity

Insight & Reporting

CRO

Cookie Consent & Privacy

Marketing Stack

Feedback

Trent Y

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Navigate Data.
Drive Growth.