Google Analytics 4 is powerful, but only when it's configured correctly. Most GA4 implementations are incomplete, collecting data that doesn't answer the questions that matter to your business.
DATA HIT delivers GA4 implementations that go beyond basic setup. You get accurate data collection, meaningful event tracking, and reports that actually inform your marketing and business decisions.
GA4 works differently from Universal Analytics. Many businesses have made the switch but haven't fully configured their new property. The result? Data that's technically being collected but isn't actually useful.
Common issues include missing conversion tracking, where key business actions like form submissions, purchases, and enquiries aren't being measured. Many setups suffer from incomplete event tracking, relying only on enhanced measurement without custom events for important user interactions. Data quality problems such as internal traffic, spam referrals, and duplicate transactions pollute reports. Poor configuration means default settings that don't match your business model, attribution needs, or reporting requirements.
The consequence is clear: you can't optimise what you can't measure. Without proper GA4 configuration, you're making marketing decisions based on incomplete or inaccurate data.
A properly implemented GA4 setup answers the questions that matter to your business. Which marketing channels drive the most valuable customers? Where do users drop off in your conversion funnel? What content engages visitors and leads them to convert?
DATA HIT configures GA4 to capture the data you need, presents it in a way that's easy to understand, and ensures accuracy so you can trust what you're seeing.
Every implementation starts with understanding your business. What questions do you need analytics to answer? What does success look like? We create a measurement plan that maps your business objectives to specific tracking requirements, ensuring GA4 captures what matters most.
GA4 has dozens of settings that affect how your data is collected and processed. We configure your property correctly from the start, including data retention settings, attribution models, internal traffic filters, referral exclusions, cross-domain tracking, and Google Signals integration.
Enhanced measurement captures some events automatically, but most businesses need custom event tracking for their specific conversion actions. We implement comprehensive event tracking through Google Tag Manager, covering form submissions, button clicks, file downloads, video engagement, scroll depth, and any other interactions relevant to your business.
For online retailers, we implement full GA4 ecommerce tracking including product impressions, add to cart, checkout steps, purchase transactions, and refunds. This gives you complete visibility of your sales funnel and the data you need to optimise conversions.
Not all events are equally important. We configure your key business actions as conversions in GA4, ensuring they're properly tracked and attributed. This includes setting up conversion values where applicable, giving you insight into the revenue generated by each marketing channel.
Sometimes you need to capture data that isn't available by default. We implement custom dimensions and metrics to track additional information relevant to your business, such as user types, content categories, or product attributes.
GA4's standard reports don't suit every business. We create custom explorations and reports that present your data in a way that's meaningful and actionable, focusing on the metrics that matter most to your decision-making.
If you're running Google Ads, we ensure seamless integration with GA4. This includes importing GA4 conversions into Google Ads, enabling remarketing audiences, and configuring Enhanced Conversions for improved attribution accuracy.
Before going live, we thoroughly test every aspect of your tracking implementation. Using GA4's DebugView, Google Tag Assistant, and real-time reports, we verify that data is being collected accurately and completely.
You receive comprehensive documentation of your GA4 setup, including what's being tracked, how it's configured, and where to find key reports. We also provide training so your team can confidently use GA4 to inform their decisions.
GA4's event-based model provides deeper insight into how users interact with your website across sessions and devices. See the full path from first visit to conversion, not just the last click.
Accurate conversion tracking and attribution help you understand which marketing channels and campaigns deliver the best returns. Stop wasting budget on underperforming channels and invest more in what works.
When you trust your data, you can make confident decisions about website changes, marketing strategies, and business priorities. No more guessing or relying on gut feel.
GA4 is built for a privacy-first world with features like Consent Mode and modelling to fill data gaps. A proper implementation now ensures you're prepared for continued changes in tracking and privacy regulations.
GA4 connects seamlessly with Google Ads, Search Console, BigQuery, and Looker Studio. A well-configured GA4 property becomes the foundation of your entire marketing measurement stack.
Google Analytics 4 is Google's current analytics platform, which replaced Universal Analytics in July 2023. It uses an event-based data model rather than session-based tracking, providing more flexibility in how user interactions are measured and analysed.
Having GA4 installed is different from having it properly configured. Many GA4 properties are collecting data but missing crucial tracking, suffering from data quality issues, or not set up to answer key business questions. An audit can identify gaps and improvements.
A standard implementation typically takes 2-3 weeks from discovery to completion. More complex setups with ecommerce tracking, multiple domains, or extensive custom requirements may take 4-6 weeks.
While GA4 can be implemented directly, Google Tag Manager is strongly recommended. GTM provides greater flexibility, easier maintenance, and better control over what data is collected. All DATA HIT implementations use GTM unless there's a specific reason not to.
GA4 implementations are typically additive. We configure new tracking alongside any existing setup, allowing for comparison and validation before fully transitioning. Historical data in GA4 is preserved.
All implementations consider privacy requirements. We configure GA4 to work with your consent management platform, implement Consent Mode for compliant data collection, and can configure IP anonymisation and data retention settings to meet your obligations.
Yes. We can create custom Looker Studio dashboards that visualise your GA4 data in a way that's meaningful for your team. This is often included as part of implementation or available as an additional service.
Yes. After implementation, you can engage DATA HIT for ongoing support including tracking maintenance, report updates, and answering analytics questions as they arise. Support packages are available on a retainer or ad-hoc basis.
GA4 implementation typically includes Google Ads integration as standard. For more advanced conversion tracking requirements, including Enhanced Conversions and offline conversion imports, this can be included in scope or addressed separately.
Stop collecting data that doesn't inform decisions. Book a discovery call to discuss your GA4 requirements and how a proper implementation can improve your marketing measurement.
With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.
Get direct access to the services and skills you require for your project to maximise the value of your investment.
I can integrate with any existing communication platform.
I will provide transparent communication for every step of the journey.
My project recommendations aren't tied to a specific set of platforms or ecosystems.
Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
A recent Data Import product update in Google Analytics 4 has significantly simplified the process of connecting it to Salesforce.
