Plausible offers a refreshingly simple approach to web analytics. Lightweight, privacy-focused, and free from cookie banners, it gives you the essential metrics you need without the overhead of enterprise platforms.
DATA HIT implements Plausible for teams who want clear insights without complexity or compliance headaches.
Not every website needs hundreds of reports, complex event tracking, or enterprise features. Yet the default choice is often GA4, with its steep learning curve, sampling issues, and cookie consent requirements.
For many sites, the result is an analytics platform that's harder to use than it needs to be, with compliance obligations that add friction for visitors.
Plausible strips analytics back to what matters. A single lightweight script, no cookies, no consent banners required, and a dashboard you can understand at a glance.
You get the metrics that drive decisions (visitors, sources, top pages, conversions) without wading through complexity or worrying about GDPR consent flows.
Plausible doesn't use cookies, so you don't need cookie banners for analytics. One less thing between your visitors and your content.
Under 1KB. Plausible won't slow down your site the way heavier analytics scripts can. Better performance, better user experience.
Everything you need on one screen. No training required, no digging through menus. Your team can actually use it.
No personal data collection, no tracking across sites, fully GDPR and PECR compliant. Analytics that respects your visitors.
Plausible covers the essentials: visitors, page views, referrers, top pages, goals/conversions, and basic UTM tracking. If you need deep behavioural analysis or complex attribution, a tool like GA4 or Amplitude may be more appropriate. For most content sites, marketing sites, and smaller ecommerce operations, Plausible delivers what you need.
Yes. Plausible supports custom events and goal tracking. You can measure form submissions, button clicks, downloads, and other key actions.
Implementation is straightforward: adding the script to your site, configuring any custom events or goals, and setting up your dashboard. Most implementations take just a few days.
Stop wrestling with complexity. Book a discovery call to discuss whether Plausible is the right fit for your site.
With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.
Get direct access to the services and skills you require for your project to maximise the value of your investment.
I can integrate with any existing communication platform.
I will provide transparent communication for every step of the journey.
My project recommendations aren't tied to a specific set of platforms or ecosystems.
Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
A recent Data Import product update in Google Analytics 4 has significantly simplified the process of connecting it to Salesforce.
