Recover Lost Capacity Without the Overhead
Your agency delivers results for clients, but analytics implementation and tracking can absorb time and resource you don't have spare. Whether you need support for a single project or an ongoing resource across your client base, DATA HIT provides flexible, experienced analytics support that integrates with your existing workflows.
With over 15 years of experience across agency and client-side roles, I understand how agencies operate. I work as an extension of your team — handling the technical analytics work so your team can focus on strategy, creative, and client relationships.
The Challenge: Analytics Demands Are Growing
Agencies face increasing pressure to deliver accurate, privacy-compliant tracking across diverse client portfolios. The reality is that few agencies have the in-house resource to cover every requirement.
Capacity gaps mean your analytics team is stretched, or you don't have a dedicated analytics specialist. Projects queue up or get delayed. Each client has a different tech stack, CMS, consent setup, and set of platforms to integrate. Privacy and compliance requirements including GDPR, PECR, consent mode, and evolving browser restrictions require specialist knowledge. Platforms like GA4, GTM, and server-side tagging are evolving continuously. And incomplete or inaccurate tracking undermines the reporting and insights your clients depend on.
Flexible Analytics Support That Fits Your Agency
DATA HIT works with agencies as a dedicated freelance analytics resource. This means you get specialist capability without the overhead of a full-time hire or the markup of subcontracting to another agency.
Project-Based Support
Bring me in for specific client projects — GA4 implementations, server-side GTM setups, tracking audits, consent management configurations, or migration work. I scope the work, deliver it, and document everything for your team.
Ongoing Retainer
For agencies with a steady flow of analytics work across their client base, a monthly retainer provides a predictable, cost-effective resource. You allocate hours as needed across clients and projects without recruiting or managing additional headcount.
White-Label Delivery
All work is delivered under your agency's brand. Your clients interact with your team as usual, while I handle the technical implementation behind the scenes. Documentation, reports, and deliverables are produced in your format and to your standards.
Overflow and Specialist Cover
When your in-house team hits capacity or encounters a requirement outside their core expertise — such as server-side tagging, advanced consent configurations, or complex ecommerce tracking — I step in to fill the gap.
What I Can Deliver for Your Clients
The following covers the core services available, though this is not exhaustive. If your client has a specific analytics requirement, get in touch to discuss it.
Google Analytics 4 Implementation and Migration
Full GA4 setups including ecommerce tracking, custom events, cross-domain configuration, and data stream management.
Google Tag Manager (Web and Server-Side)
Container builds, tag migration, server-side GTM deployment via Addingwell or Stape, and Conversion API integration for Meta, Google Ads, LinkedIn, TikTok, and other platforms.
Tracking Audits and QA
Thorough review of existing implementations to identify data gaps, misconfigurations, and opportunities for improvement.
Consent Management
Implementation and configuration of consent platforms (CookieYes, Cookiebot, OneTrust, Iubenda) with Google Consent Mode v2 integration.
Reporting and Dashboards
Looker Studio dashboards, BigQuery reporting, and custom visualisations tailored to each client's requirements.
Conversion Rate Optimisation
A/B testing setup and support using platforms such as VWO, Optimizely, AB Tasty, and Unbounce.
Data Connectivity and Automation
Automated data pipelines connecting analytics, marketing tools, CRMs, and business systems.
Why Agencies Work With DATA HIT
Agency Experience
Having worked in agency environments for a significant part of my career, I understand the pace, the client expectations, and the need to deliver work that is both technically sound and commercially aware.
No Agency Markup
You are working directly with the person doing the work. There are no account managers, no layers of project management, and no inflated day rates. This means more value for your budget and faster turnaround on delivery.
Integrated Communication
I adapt to your agency's way of working. Whether that is Slack, Teams, email, Asana, Monday.com, or any other platform, I integrate with your existing communication and project management tools from day one.
Consistent Quality and Documentation
Every implementation is thoroughly documented. Your team receives clear handover notes, and your clients receive a setup that is maintainable and scalable. If your team needs to make changes later, the documentation supports that.
Platform Breadth
My recommendations are not tied to a specific platform or ecosystem. I work across the full analytics and marketing technology stack, which means your clients get the right solution for their situation rather than a default recommendation.
Certified Partnerships
As a certified partner of both Addingwell and Stape for server-side tracking, I bring established platform relationships and technical accreditation that strengthens your agency's service offering.
Frequently Asked Questions
Do you work white-label?
Yes. All work is delivered under your agency's brand. Your clients will not know that I am involved unless you choose to introduce me directly. Documentation, reports, and any client-facing deliverables are produced in your agency's format.
What engagement models do you offer?
I offer project-based work, monthly retainers, and ad hoc support. The right model depends on the volume and predictability of your analytics requirements. We can discuss what works best during the discovery call.
How do you handle communication with our clients?
This is entirely your choice. I can work behind the scenes with your team only, or I can join client calls and communications as part of your extended team. Either approach works.
Can you support multiple clients simultaneously?
Yes. I am accustomed to managing work across multiple client accounts concurrently, which is a standard part of agency-side analytics work. Retainer arrangements are structured to accommodate this.
What platforms and tools do you work with?
I work across the major analytics, tracking, consent, and marketing platforms including GA4, GTM (web and server-side), Looker Studio, BigQuery, CookieYes, Cookiebot, OneTrust, Google Ads, Meta, TikTok, LinkedIn, and many others.
What is the typical turnaround for a project?
This depends on the scope. A standard GA4 implementation typically takes 2 to 4 weeks. Larger projects involving server-side tracking, multiple platforms, or complex ecommerce setups may take longer. I provide clear timelines as part of every proposal.
Are you available for ongoing work?
Yes. Monthly retainers are designed for exactly this. Many agencies find that having a reliable, ongoing analytics resource across their client base is more cost-effective than hiring or subcontracting on a project-by-project basis.
Where are you based?
I am based in Leeds, UK, and work with agencies across the country. All work is delivered remotely, though I am open to occasional in-person meetings where practical.
Ready to Strengthen Your Agency's Analytics Capability?
Stop turning down analytics work or stretching your team beyond capacity. Book a discovery call to discuss how DATA HIT can support your agency and client base.
