Cookiebot (now Usercentrics CMP) is one of the most established consent management platforms available. Known for its thorough automatic cookie scanning, granular consent controls, and strong regulatory coverage, it's a trusted choice for organisations that need confidence in their compliance.
DATA HIT implements Cookiebot properly, ensuring your cookie scanning is accurate, your consent signals reach your tracking tags correctly, and your setup meets the requirements of GDPR, PECR, and other privacy regulations.
Cookie compliance starts with knowing what cookies and trackers your website sets. But websites are dynamic. Third-party scripts load additional cookies, marketing tools get added without documentation, and what's running on your site today may not be what was there last month.
Without regular, thorough scanning, your cookie policy drifts out of date, your consent categories become inaccurate, and your compliance position weakens. Many businesses discover they're setting cookies they didn't know about, in categories that don't match their consent banner.
Cookiebot's strength is its scanning engine. It crawls your website regularly, identifies every cookie and tracker, categorises them, and flags anything new or uncategorised. This gives you a continuously updated picture of what's happening on your site.
Combined with granular consent controls, detailed consent logging, and native Google Consent Mode support, Cookiebot provides the level of rigour that larger organisations and regulated industries typically require.
Cookiebot offers extensive configuration options, which means there's more to get right during implementation. I can help with:
Cookiebot's scanner crawls your site monthly (or on demand), identifying cookies, local storage, session storage, and other tracking technologies. It detects cookies set by third-party scripts that you may not have been aware of, giving you a complete picture.
Cookiebot supports Google Consent Mode v2 natively and has a dedicated GTM template that handles the integration. When configured correctly, consent choices are communicated to all Google tags automatically, including the ad_user_data and ad_personalization parameters required for EEA users.
For businesses running programmatic advertising, Cookiebot supports the IAB Transparency and Consent Framework. This ensures your consent collection meets the requirements of ad exchanges and demand-side platforms.
Cookiebot maintains a comprehensive log of every consent action, including what was consented to, when, and by whom. This provides the audit trail that regulators expect to see if your compliance is ever questioned.
Cookiebot has been operating since 2015 and is used across millions of websites. It's a Google CMP partner and is widely recognised by data protection authorities as a credible consent management solution.
Cookiebot provides a dedicated GTM template that simplifies the integration between consent collection and tag management. The template handles default consent state, consent updates, and communication with Google Consent Mode.
However, getting this right requires careful configuration. The template needs to load before any other tags, consent categories need to map correctly to GTM consent types, and the setup needs testing across every consent combination. A misconfigured Cookiebot GTM integration is one of the most common issues I see in audits — the banner looks correct, but consent signals aren't reaching the tags properly.
Cookiebot is the consent collection and scanning layer in your privacy and tracking setup. It typically works alongside:
Cookiebot implementation is often part of a wider tracking and privacy project. I'll ensure it integrates correctly with your existing tools and any new implementations.
Cookiebot was acquired by Usercentrics in 2022. The Cookiebot product continues to operate under its own name and is now part of the Usercentrics CMP family. For most users, the product remains the same, with the backing of a larger organisation.
Cookiebot offers more thorough automatic scanning and is generally better suited to larger organisations or those with stricter compliance requirements. CookieYes is more affordable and simpler to manage, making it a good fit for smaller businesses. Both support Google Consent Mode v2 and integrate with GTM.
Cookiebot scans your site automatically once a month on paid plans. You can also trigger manual scans after making changes to your site. The scanner checks every page it can reach, identifying cookies, local storage, and other tracking technologies.
Only if you're running programmatic advertising through ad exchanges that require TCF compliance. For most businesses using Google Ads, Meta, and similar platforms directly, standard Consent Mode integration is sufficient. I can advise on whether TCF is relevant to your setup.
Yes. Cookiebot supports multi-domain and subdomain configurations on its paid plans. Each domain can be scanned independently whilst sharing a single Cookiebot account and configuration. This is useful for organisations with multiple websites or regional domains.
Implementation includes Cookiebot account and domain configuration, banner setup, scanning review and cookie categorisation, Google Consent Mode v2 integration, GTM template configuration, and comprehensive testing. Typical timelines are 1-2 weeks, though multi-domain setups may take longer.
Get confidence that your cookie consent is working correctly. Book a discovery call to discuss how Cookiebot can give you the scanning depth and compliance controls your organisation needs.
With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.
Get direct access to the services and skills you require for your project to maximise the value of your investment.
I can integrate with any existing communication platform.
I will provide transparent communication for every step of the journey.
My project recommendations aren't tied to a specific set of platforms or ecosystems.
Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.
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