Iubenda takes a broader approach to compliance than most consent management platforms. As well as cookie consent, it generates privacy policies, cookie policies, and terms and conditions, giving you a single platform to manage your legal compliance requirements.
DATA HIT implements Iubenda's consent management and tracking integration, ensuring your cookie banner works correctly with Google Consent Mode, your tags fire appropriately based on consent status, and your compliance documentation stays in sync with what's actually happening on your site.
Cookie consent is one piece of the compliance puzzle. You also need a privacy policy that accurately describes your data practices, a cookie policy that lists what your site sets and why, and potentially terms and conditions for your services. Most businesses manage these separately, leading to inconsistencies and gaps.
Your cookie banner says one thing, your privacy policy says another, and neither reflects what your site actually does. When these documents fall out of sync, your compliance position becomes questionable.
Iubenda combines cookie consent management with automated legal document generation. Your privacy policy, cookie policy, and terms and conditions are generated from a single platform, keeping everything consistent and easier to maintain.
On the consent side, Iubenda's Cookie Solution handles banner display, cookie blocking, consent collection, and integration with Google Consent Mode. It's a practical choice for businesses that want to consolidate their compliance tooling.
My focus is on the technical consent and tracking integration side of Iubenda. I can help with:
Manage your cookie consent, privacy policy, cookie policy, and terms and conditions from a single dashboard. When you add a new service or tracking tool, your legal documents and consent setup can be updated in one place.
Iubenda supports Google Consent Mode v2, communicating all four consent parameters to Google tags. When configured correctly, your GA4 and Google Ads tracking adjusts automatically based on visitor consent choices.
Iubenda's Cookie Solution can automatically block known scripts before consent is given, without requiring manual tag-by-tag configuration. This simplifies compliance for sites with multiple third-party scripts.
Iubenda generates privacy policies, cookie policies, and terms and conditions based on a questionnaire about your data practices. Documents update automatically when you add or remove services, reducing the maintenance burden.
Iubenda supports GDPR, PECR, CCPA, LGPD, and other regional privacy regulations. Geo-targeting allows you to display the appropriate consent experience and legal documentation based on visitor location.
Integrating Iubenda with GTM requires configuring how consent signals flow from Iubenda's Cookie Solution to GTM's consent management framework. This ensures that tags within your GTM container only fire when the relevant consent categories have been granted.
Iubenda uses a per-purpose consent model, where scripts are assigned to specific purposes (e.g. analytics, marketing, functionality). These purposes need to map correctly to GTM consent types and Google Consent Mode parameters. When done properly, your entire GTM container becomes consent-aware, and you don't need to manage consent logic on individual tags.
The most common issues I encounter with existing Iubenda setups are incorrect purpose mapping, scripts that load outside of Iubenda's blocking mechanism, and Consent Mode signals that don't update when visitors change their preferences.
Iubenda handles consent collection and legal documentation in your privacy and tracking setup. It typically works alongside:
Getting Iubenda's consent integration right is often part of a wider tracking and privacy project. I'll make sure it works correctly with the rest of your measurement stack.
Iubenda's main differentiator is its all-in-one approach, combining cookie consent with privacy policy, cookie policy, and terms and conditions generation. Cookiebot offers deeper automatic cookie scanning, while CookieYes is typically more affordable for straightforward consent management. The best choice depends on whether you value the consolidated legal document features or prefer a platform focused purely on consent.
Iubenda's generated documents are a solid starting point and are suitable for many businesses. However, they're generated from templates and may not cover every nuance of your specific situation. For businesses with complex data practices or those in regulated industries, it's worth having a legal professional review the output. My role is to ensure the technical consent implementation is correct and that your documents reflect what's actually happening on your site.
Yes. Iubenda supports IAB TCF v2.2 on its higher-tier plans. This is relevant if you're running programmatic advertising through ad exchanges that require TCF compliance. For most businesses using Google Ads and Meta directly, standard Consent Mode integration is sufficient.
Yes. Iubenda's Cookie Solution can be used independently. However, the value of the platform increases when you use the full suite, as it keeps your consent setup and legal documentation aligned.
Iubenda's Cookie Solution loads asynchronously and has a modest performance footprint. The script needs to load early to block cookies before consent, which means it's in the critical path, but when configured correctly the impact on perceived page speed is minimal.
Implementation includes Cookie Solution setup, banner configuration, consent category and purpose mapping, Google Consent Mode v2 integration, GTM configuration, and testing across all consent states. If you're using Iubenda's legal document features, I'll also review that your generated policies accurately reflect your tracking setup. Typical timelines are 1-2 weeks.
Bring your cookie consent and legal documentation under one roof. Book a discovery call to discuss how Iubenda can streamline your compliance whilst keeping your tracking accurate.
With years of dedicated experience across agency and client-side, I bring a wealth of industry knowledge and technical skill to every project.
Get direct access to the services and skills you require for your project to maximise the value of your investment.
I can integrate with any existing communication platform.
I will provide transparent communication for every step of the journey.
My project recommendations aren't tied to a specific set of platforms or ecosystems.
Matt is a reliable analytics architect and data expert who consistently delivers high quality work for clients. His deep and diverse experience across sectors and platforms ensures that clients receive balanced advice. The robust implementations that he produces cover scalability and future-proofing needs as standard. Talented and operates with great integrity, with a real passion for his work. Highly recommended, without hesitation.
DATA HIT has become a certified partner of Addingwell, an all-in-one platform designed to help businesses navigate these challenges through server-side tagging.
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